Ben & Jerry's Homemade Inc., started in 1978 in a renovated gas station in Burlington, Vermont, USA, founded by childhood friends and dedicated activists Ben Cohen and Jerry Greenfield. In 2000 Ben & Jerry’s became a wholly-owned subsidiary of Unilever with the remainder of an independent Board of Directors to provide leadership focused on preserving and expanding Ben & Jerry's social mission, brand integrity, and product quality.
Ben & Jerry’s has an inspiring ambition. We aim to be Unilever’s next billion € brand by 2020. We are expanding rapidly in Europe and in new markets in Asia and Latin America. This translates into a high-paced growth environment married without uncompromising grassroots and activist spirit. That is how we remain a true purpose-led organization with a connected 3-part mission that are reflected in our KPI’s:
1) Social mission: We initiate innovative ways to improve the quality of life locally, nationally and internationally specifically on Climate Justice and Social Justice, Racial Justice, and Economic Justice
2) Product mission: We make and distribute the finest quality natural ice cream and euphoric concoctions
3) Economic mission: We operate our Company for sustainable, Profitable financial growth
Our People Profile
To support out 3-part mission, Ben & Jerry’s also has an outspoken people-mission. We look for people with these characteristics to strengthen our team:
• Purpose-driven: passion and drive to make a real impact with our social mission agenda
• Empathy: curious to collaborate with a variety of personalities and styles and to build excellent relationships with internal & external stakeholders
• Mastery: continuously learn and develop to remain an expert in your functional area
• Autonomy: dare to make choices and take ownership
• Activism: interested in bringing about political or social change
• Equity: recognizing power dynamics and how biases play out in interactions throughout society; this awareness and these skills are necessary so that throughout our business we engage respectfully and make decisions fairly
