Wake Forest Baptist Health BestHealth For Business Marketing Intern - Spring 2021
JOB SUMMARY:
The marketing intern will work directly with the Communication Specialist for BestHealth for Us and BestHealth for Business. In this internship the intern will learn the importance of good marketing to internal and external clients and markets. How to create comprehensive marketing plans plus the day to tasks of being a small but mighty marketing team. The intern will work with websites, design work, writing copy, maintaining an on going marketing plan, social media, newsletters and more. This is a fast paced department that requires someone who can think quickly, manage multiple responsibilities and keep high quality results. Often the intern will work on their own but must be able to communicate and operate as part of a team.
EDUCATION/EXPERIENCE:
· Currently enrolled in college where this internship is a for credit only volunteer experience. (Required)
· Past experience with web design, organizational social media or Adobe Creative Suite.
REPORTS TO: Communication Specialist for BestHealth for Us and BestHealth for Business.
ESSENTIAL FUNCTIONS:
1. Build and maintain wellness websites for internal WFBH employees (BestHealth for Us) and for employees of corporate clients (BestHealth for Business) using the existing Content Management System (CMS) with integrated data analytics engine.
2. Learning and implementing newsletter management system. Be the primary contact for newsletter content and managements of the contact lists. Including BestHealth For Us newsletter, communicating with Marketing about eBulletin newsletter and maintaining intranet pages where needed.
3. Ensure websites are properly branded with corporate client guidelines (BestHealth for Business) or with Wake Forest Baptist Health brand guidelines (BestHealth for Us). Change wellness focus of websites on a monthly basis in collaboration with the Communications Specialist and Wellness Client Leads, when applicable.
4. Overseeing the content, assembly, and distribution of monthly and periodic marketing materials for internal communication. Including Champion packets, set up and installation of Pop up banners and floor graphics, Arts for Health posters and more.
5. Responsible for the monthly Social Media plans for BestHealth For Us and their execution.
6. Assisting with plan to help grow the BestHealth for Business on going communication with potential clients and current clients. This might include monthly wellness enewseltters, after event communication, and more.
7. Assisting with new and on going client needs. This part will very ever semester based on client needs. We are a fast paced office who values a customized experience for each client.
SKILLS & QUALIFICATIONS:
· Interest or past experience in marketing, art, or website work/development.
· Ability to establish and maintain effective working relationships with colleagues and employees.
· Strong Writing or Design skills
· Willingness to learn
· Works well with multiple projects at a time
· Thrives in a fast past environment
· Accuracy and attention to detail.
· Organized
· Self-Starter