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Digital Marketing Executive

The purpose of this role is to develop and execute GeniusMesh’s marketing strategy to stimulate growth and brand awareness. 
·       Create innovative strategies to increase user growth using word of mouth
·       Create and drive user acquisition, engagement and retention strategies
·       Identify market trends in executive recruitment and coaching space– be the expert on our buyers, who are they, how they buy and their key buying criteria
·       Create case studies, blogs, product videos, success stories and execute product training materials to the sales organization 
·       Understand the competitive landscape – be an expert on our competition and how they are positioned 
·       Create innovative programs to drive new candidates and applicants to our applicant portals, mobile app and enhance brand loyalty and provide an exceptional experience. 
·       Develop product marketing strategies (pricing, advertising, product launching) Craft compelling messages across marketing channels (landing pages, ad campaigns) 
·       Create and executive referral program to drive growth for candidates as well as employers
·       Plan the launches of net-new products and releases of existing products 
·       Responsible for all social media strategies and content
·       Track and analyze the effectiveness of referral programs, organic growth and the effectiveness of marketing and communication campaigns
·       Drive online events, including scheduling, setup, promotion, timely content development, registrations, hosting and post event activities, such as follow-up communication and archiving
Desired Qualifications 
·       Required3-5 years of Experience in growing Candidate/Memberships/Applicants/Employers marketing.
·       3+ years developing a large program strategy 
·       Marketing experience in recruitment/SaaS product offerings
·       Data-driven and analytical mindset
·       MBA in Marketing