Corporate Intern - Digital Marketing
First Citizens Bank has an established summer internship program. The program is designed to provide an opportunity for incumbents to apply classroom knowledge in a corporate environment while delivering tangible value to the organization, as well as gaining valuable work experience. Interns will gain an understanding of the Bank's overall operation. As a result, each intern will be a part of a broader program that has been established to expose the intern to many facets of the Bank. To enhance the intern experience, each intern is assigned a manager, and in some cases a mentor, and peer advisor, who will help facilitate a broader view of intern's role within the Bank.
The Digital Marketing Strategy team is looking for a standout intern to be a content marketer, specifically focused in email marketing.
Responsibilities
- While a majority of the principal accountabilities are assigned by the intern's direct manager, there is a determined effort across the Bank to make each intern a dynamic part of the team with interesting projects. Accountabilities can and may include areas such as research, analytics, projects, strategy, process review and improvement, as well as technology enhancements and support.
- Each intern will be assigned a project which will be designed to improve a specific process. A wrap-up presentation will be prepared by the Interns to be shared with the division leader and other key stakeholders in the company to outline their accomplishments and experience during the internship
Basic Qualifications:
3.0 GPA minimum
Enrolled in an accredited 4 year institution or Master's program during the timeframe of the internship.
Preferred Skills:
Experience writing & editing promotional/marketing copy
Ability to translate messages into clear, succinct copy that drives the reader to take action
Understanding of analytics and performance metrics
Digital marketing knowledge desired
Comfortable using/learning marketing automation—in particular, email marketing